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 For a successful town planning there must be a plan which envisages the entire town as a single unit. The development or expunsion of a town takes a long time, and therefore, the development is required to be controlled at any time on the basis of a plan. Such a plan is called as 'Development Plan' or "Master Plan' The development plan is generally prepared to improve the old conditions of the town but it is also cqually necessary for the new eities to be planned and built on virgin land. Delhi, Gandhinagar, Chandigarh, etc. oA development plan is an ideal plan showing the full development of the town at sOme future date. Cg New

 A business's overall game plan for reaching prospective consumers and turning them into customers of their products O X x O

 1. Executive summary 2.  Current marketing situation 3.  Threats and opportunity analysis 4. Objective and issue 5. Marketing stratgey 6. Action problem  7. Budgets8. Controls